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ERP/CRM
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ERP
In its heyday Enterprise Resource Planning, or ERP software sought to integrate all departments and functions across a company onto a single computer system that can serve the different needs of those departments.
Such an integrated approach had the potential for a tremendous payback if companies were able to install the software correctly and change their processes accordingly.
Unfortunately, at that time ERP required a company to change how they conducted business and thus change the way people do their jobs.
This kind of change proved to be quite painful for most companies because their employees didn't want to change how they did their job and consequently fought the change.
In the end, ERP projects failed because political fights within the company broke out over how or if the ERP software should be installed and then compromises were struck by making changes to the core ERP software to fit a companies own work methods.
Companies also lost sight of the fact that ERP packages were nothing more than generic representations of the ways a typical company does business.
While most packages are exhaustively comprehensive, each industry has its quirks that make it unique thus making it difficult to install and use the software.
Does this mean that ERP was a bad idea?
To the contrary, ERP as a concept is still a good idea and something that every company should strive for.
This is especially true today with the advent of the Internet and the ability it provides companies to streamline their internal processes with vendors (B2B) and in generating sales (B2C).
These days customers and suppliers are demanding access to the same information that your employees get through the ERP system.
They want all this information through your website and they want it without all the ERP software.
Consequently, integrating data and applications has become that much more critical to the success of B2B and B2C initiatives.
Fortunately, technology has come a long way since earlier days of ERP installations thus making it easier for companies to achieve the goal of one integrated computer system that serves the entire company.
SES' strength as a company is our ability to help companies integrate their applications and realize value faster.
SES can help your company to utilize technologies such as middleware and EAI to integrate your various applications and in the end realize the full potential of an ERP solution.
These applications are essentially translators that take information from systems such as ERP and convert it into a format that other applications, including e-commerce, can understand.
With the recent improvement in middleware it can now help solve many of the biggest integration woes plaguing IT shops these days.
If you have disparate ERP solutions in place, let SES show you how to integrate these systems and take advantage of the money you’ve already spent, while showing you how to increase your ROI with access to information you never knew you had!
CRM
In the competitive business world having a solid Customer Relationship Management (CRM) system in place often means the difference between success and failure.
This is especially true in the world of e-commerce where a company can gain or lose a customer in a matter of seconds.
But what exactly is a solid CRM system and how does a company go about achieving it.
As a company-wide business strategy, CRM is designed to learn more about customer’s needs, desires, and behaviors in order to develop a stronger relationship with them.
A good CRM process brings together information from all types of data sources within and sometimes outside an organization to give one, holistic view of a company’s customers.
Furthermore, this information about your customers must be disseminated quickly and easily to those employees in your company that are involved with customer service or sales to quickly make informed decisions regarding opportunities to better serve your customers.
One of the key factors to a successful CRM initiative is the gathering of information about your customers.
In the days of pure brick and mortar business this information was difficult to obtain.
However, with the arrival of e-commerce, companies are able to collect more information about their customer’s needs and desires than they ever thought possible.
The challenge now is figuring out how to put all that information to work to empower your sales and customer service employees and better serve your customers.
CRM customers also want other improvements including better data-analysis, personalization, and collaboration.
This means CRM applications must be able to integrate with other applications to easily exchange data.
These demands have made the integration of CRM with third-party applications a critical factor in a company’s decision on which CRM software and other applications to purchase.
Unfortunately, most CRM vendors have yet to provide more integration points between their software and third-party applications, so their CRM systems can’t take advantage of data stored in other systems.
The bottom line is that companies want a single, accurate picture of each customer and organizations now realize that the value of CRM software isn’t the application itself, but how well it can gather information from other systems to provide a clear picture of their customer’s needs and desires.
This is where SES can help your organization.
As an IT consulting firm that is dedicated to unbiased solutions for our clients, SES can help your company to take that next step of integrating your CRM software into your enterprise architecture.
SES has extensive experience in the area of integrating applications.
We have successfully helped our clients over the years to combine their applications and realize the full value of integrated applications across their enterprise and we can do the same for your organization.
If you are one of the many companies that bought software for each individual area in your organization thus creating silos of information along each line of business, then SES can help your organization to utilize the full potential of today’s technologies (Web Services, XML, etc.) to turn your siloed systems into a one cohesive system that shares customer data throughout your company and with outside business partners.
SES' reputation and success in CRM integration lies in the quality of our service and our people.
Our highly-trained, highly-skilled CRM consultants work directly with our clients in the design, set-up, and rollout of their CRM applications to create solutions that empower their organizations.
This will ultimately transform the relationships our clients share with their customers and help drive cost reduction, improved service levels, enhance decision making capabilities and drive efficiency in the sales organization.
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